62%
of U.S. adults identify as Christian
Pew’s 2023-24 Religious Landscape Study found 40% identify as Protestant and 19% as Catholic.
Pew Research Center, February 26, 2025A source-linked reference
Faith and gift-giving statistics.
Current U.S. figures on Christian identity, faith practice and the seasonal moments when people gather and give. Each number links to its original publisher.
Last updated October 13, 2026
Faith in the U.S.
The everyday picture.
These figures offer a practical snapshot of faith identity and practice in the United States. They are national estimates, so they cannot describe every community or individual experience.
44%
of U.S. adults pray at least daily
Pew reports this measure has stayed between 44% and 46% since 2021.
Pew Research Center, February 26, 202533%
attend religious services at least monthly
The share has remained in the low 30s since 2020, according to the same national study.
Pew Research Center, February 26, 202579%
say there is something spiritual beyond the natural world
This is a measure of belief among U.S. adults, not a measure of religious affiliation.
Pew Research Center, February 26, 2025Regional context
76% of adults in the South identified with a religion in 2025.
Pew’s regional comparison places the South above the Midwest at 66%, the Northeast at 71% and the West at 63% in 2025.
View Pew’s regional data ↗Pew Research Center, March 3, 2026
Seasonal giving
The moments that bring people together.
Gift shopping sits alongside meals, gatherings and traditions. The figures below show the scale of two major U.S. seasonal occasions, not the spending of any single household.
$23.6B
planned U.S. Easter spending in 2025
The National Retail Federation’s annual survey estimated total Easter spending across food, gifts, clothing, candy, flowers and decorations.
National Retail Federation, April 8, 2025$3.8B
planned for Easter gifts in 2025
The same survey found that 65% of respondents expected to buy Easter gifts.
National Retail Federation, April 8, 202545%
planned to attend church on Easter Sunday
The annual Easter survey also found that 58% planned a holiday meal and 55% planned to visit friends or family.
National Retail Federation, April 8, 2025$890.49
average planned winter-holiday spending per person in 2025
The total includes gifts, food, decorations and other seasonal items.
National Retail Federation, October 16, 2025Marketplace context
More than 100 million items were listed for sale on Etsy in 2025.
Etsy reported $10.5 billion in marketplace sales for 2025. Its leading categories included home and living, jewelry and personal accessories, apparel, craft supplies, paper and party supplies, and toys and games.
Read Etsy’s 2025 annual report ↗Etsy, Inc., February 19, 2026
Sources and method
How to use this page.
This page brings together publicly available figures from the original organizations that publish them. Statistics are stated as each publisher reported them, with the source date beside every figure. Check the linked source before reusing a number in a publication, since survey methods and reporting periods vary.
- Pew Research Center, 2023-24 Religious Landscape Study
- Pew Research Center, regional religious affiliation data
- National Retail Federation, 2025 Easter survey
- National Retail Federation, 2025 winter holiday survey
- Etsy, Inc., 2025 annual report
Cite this page
Small Town Faith LLC. “Faith and Gift-Giving Statistics: 2026.” Updated October 13, 2026. https://smalltownfaith.com/faith-and-gift-giving-statistics
Small Town Faith